Beyond the Boxx

How Influencers Helped Launch a Plant-Based Meal Delivery Service

October 16, 2020

Joining us today is Monica Klausner, co-founder of Veestro, the premier plant-based meal delivery services company. Born and raised in Costa Rica and now pioneer in both vegan and subscription-based spaces, we're thrilled to have Monica with us on the show today.

In this episode learn about how this plant based business got its start as a brother and sister team and how growing up in Costa Rica shaped the business. Family dynamics are interesting in any business.

Veestro has a number of different plan options with a variety of meals catering to different lifestyles. Monica talks about choosing a la carte options or their chefs choice. You'll also want to find out which of their meals is a customer favorite.

Sherri asks the tough questions like, why are meal delivery service businesses so hard? Frozen foods pose a number of challenges for the food delivery business that Monica helps us understand.

Coming up with food ideas means partnering with the right culinary expert and Monica explains how they found their chef.

You won't want to miss Monica's advice to entrepreneurs or startups seeking to take their business to the next level. From customer acquisition to how they launched the business with influencers there is so much to learn from Monica at Veestro. 

Get the full transcript at




About Veestro

Mark and Monica had grown up in Costa Rica, where fresh, home-cooked meals with tons of vegetables and fruit were the daily normal. It’s also where that happy, healthy outlook called pura vida was a way of life.

Now, Mark and Monica are bringing some of that pura vida to modern American life. Veestro is about what feeds us, body and soul—delicious, organic, healthy, sustainable, from plants. And it’s fully prepared for any time we need to eat it. Mark and Monica like to think of Veestro as pura vida, right to your doorstep. And feeding your happy makes them very happy.  



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