So much has happened since I saw today's guest at Toy Fair 2020. I'm excited to have Rachel Griffin, founder of PlayWise Partners join us to share her industry insights and what it's like to start a business amidst a pandemic.
We discuss here latest venture, Playwise Partners and her advice to people looking to branch out on their own.
Rachel tells us she got into the toy industry as a fluke when she landed a job working for the creator of the Power Rangers.
Most recently Rachel participated in Sweet Suite, tune in to find out what her experience is like and the benefits of virtual conferences. We also discuss how to stay top of mind with influencers during these challenging times.