Beyond the Boxx

User Generated Content Propels Bridal Sales Online

November 19, 2020

I first reached out to today's guests in 2011, when she was the brand manager working on the Skinnygirl Shapewear collection. I've been following her ever since. Ranu Coleman now spearheads marketing for Azazie, the leading bridal apparel retailer, and one of the fastest growing apparel merchants online.

About Ranu Coleman

Ranu Coleman is a seasoned marketing and communications leader with deep experience in the retail/fashion space. She serves as the CMO of direct-to-consumer bridal and bridesmaid dress company Azazie and their sister company and new fast-fashion e-tail brand Blush Mark. These digitally native fashion brands focus on high-quality, size inclusive (0–30 & XS-3X) and affordable styles — marrying innovative technology with online shopping. She joined Azazie in February 2018, and since, has been leading the marketing team in implementing brand strategy, driving awareness of Azazie’s product offerings and engaging consumers with the brand to bring them into one of their most successful years yet.

Prior to her work with Azazie, Coleman was a senior program manager consultant, store designer for Sephora, where she led the rollout of a new urban location prototype, Sephora Studio. She has held various marketing managerial positions at apparel brands, where she has negotiated and shepherded strategic partnerships with national brands including Nicole Miller, Skinnygirl by Bethany Frankel, Playboy, XOXO and Laura Ashley.

Coleman began her career as a brand manager for Earthbound LLC and received her bachelor’s degree in political science from UC Irvine and professional designation program-visual communications degree from Fashion Institute of Design & Merchandising (FIDM). Ranu Coleman is married with two children and lives in the San Francisco Bay Area.

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