Beyond the Boxx

Why You Should Leverage a Fractional CMO to Grow Your Business

December 4, 2020

I remember my days in corporate America and can say with conviction that nothing compares to the tactical training you receive in a large enterprise. Our guests today, Ilene Rosenthal, is an industry veteran who took her experience working at Young & Rubicam to carve out a niche consulting practice. Ilene now offers fractional CMO services through her agency, White Space Marketing.

About Ilene Rosenthal

Ilene Rosenthal is the Owner and CEO of White Space Marketing Group, LLC—a career culmination of her experience in the marketing and advertising arena. Ilene’s extensive history as a hybrid marketing expert is the foundation for the proven, on-the-ground, in-market marketing strategy and planning for mid-market B2B and B2C companies.

Ilene’s accomplishments span the healthcare, financial and tax services, building and manufacturing, human resources, and not-for-profit industries. Her brand resume includes Kraft Foods, AT&T, Merck, J&J, Pfizer/Warner-Lambert, SAP, American Home Products—among others. Ilene received a Bachelor of Arts in Government Studies from Clark University and an MBA in Marketing from New York University-Leonard N. Stern School of Business.

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