Episodes
Thursday Jan 30, 2020
Creating Content at Scale with Influencer Marketing
Thursday Jan 30, 2020
Thursday Jan 30, 2020
In the world of apparel and accessories, Sequential Brands is one of the largest scale licensing companies with an extensive portfolio of famous brands across multiple industries. And today's guest, Lauryn McLaughlin, seems to manage it all.
On today's episode, your host Sherri Langburt goes on a deep dive going back to how Lauryn started as a digital assistant and what her journey was like in landing this role as the Senior Director of Marketing for Sequential Brands. Sherri also discusses her passion working for a brand and her time at Weight Watchers.
Juggling a portfolio of brands like Lauryn does on a daily basis is no easy task. Sherri asks "How do you make sure you give every brand the love and attention they want? Or is it just defined by how big that brand is?"
There are also the challenges of working with influencers in the beauty and fashion industries. From creating authenticity, clothes that fit and letting influencers choose their own clothes, things could get out of control!
Listen in at https://podcast.babbleboxx.com as we uncover Sequential Brands secrets to marketing success in this weeks episode.
About Lauryn
Lauryn McLaughlin is the Director of Marketing at Sequential Brands Group, which manages and license a diversified portfolio of consumer brands. Some of these brands includes JOE's, Ellen Tracy, William Rast, Gaiam, And 1, Caribbean Joe, Heelys, Avia, DVS, SPRI, the Franklin Mint, and Jessica Simpson.
She works within the fashion brands at Sequential, and communicates with a multitude of stakeholders, partners, media, and others, ensuring the brand guidelines and voice are aligned across all the different marketing initiatives. She strives to keep true to the brand and making it authentic, which is the Sequential value proposition. She is passionate about creatively forging emotional connections, which is why Lauryn feels she’s in her dream job. “Every day is different and I’m never bored."
Lauryn earned her Bachelor of Arts and Political Science from Bucknell University, and resides in New York City.
Thursday Dec 19, 2019
Influencers are Here to Stay in the Hospitality Industry
Thursday Dec 19, 2019
Thursday Dec 19, 2019
It seems no industry or business sector is immune from the growing impact of influencer marketing. Our guest today, Kevin Scholl of Red Roof Inn can share with us the how the hospitality industry has been influenced and how Red Roof has sought to incorporate influencer marketing into its current and future planning.
Everyone has a story to tell, finding the right way to tell is the challenge. Dead set on engaging an audience as a storyteller from a young age, Kevin had every intention of being a writer and director of bad movies but instead has found himself the Director of Digital Marketing for an international hotel brand.
Early on in his attempts to have a "real job", Kevin discovered a simple idea that at the time did not seem so simple, technology would lead the way for the ultimate in instant communication and connection around the world and become a platform for storytelling with an audience greater than any medium before it.
As marketing has shifted from single sided lectures to immersed conversation, the storyteller has found a home in leading the conversation for brands large and small.
Kevin has spent his career becoming a subject matter expert in marketing, technology, project management, consumer relations, partnerships, content management, training, corporate communications and everything that falls in between.
As the world evolves at a rapid pace around him, he attempts to keep up, always focused on his core, his roots, he is at heart, a storyteller.
Thursday Dec 12, 2019
A Tale of Two Influencers
Thursday Dec 12, 2019
Thursday Dec 12, 2019
On today's episode of Beyond the Boxx, Sherri Langburt is joined by two influencers whose respective journeys she's followed from the beginning. Their creativity, ambition and moxie are awe inspiring. Listen in as Diana Elizabeth and Alyssa Amorsso share their insights from the influencer perspective as we head into a new decade of influencer marketing.
Diana Elizabeth Steffen is a former journalist, a lifestyle blogger and small business owner. She holds a B.A. in journalism from The University of Arizona and has served as a red-carpet reporter and ghostwriter for E! and a reporter for The Arizona Republic. In 2006 she opened her graphic design boutique, Silver Spoon Studio, and went on to launch Diana Elizabeth Photography. She continues to exercise her journalism skills via her blog, www.dianaelizabethblog.com - where she covers lifestyle, photography, travel and other interests, including life as an entrepreneur, with camera in hand.
Alyssa Amoroso is the force behind the influential brand, Publyssity, which spans across multiple digital verticals - Publyssity.com (blog), ShopPublyssity.com (merchandise), The Publyssity Podcast, and @Publyssity on Instagram. She is a standout voice in the multifaceted and ever-changing millennial space.
Aside from being a NYC-based social influencer and public figure, Alyssa is a former public relations, marketing and communications professional. Her strong professional background shines through her work, whether it be content creation, verbal communications or ideating.
Thursday Dec 05, 2019
Brand Ambassadors Are A Subscription Box's Best Friend
Thursday Dec 05, 2019
Thursday Dec 05, 2019
This week on Beyond the Boxx Sherri Langburt interview Kris Hing. Kris Hing is a Senior Marketing Associate at BARK, the makers of BarkBox. She and her dog Grady have worked for BARK, the world’s most dog-centric company, for four years.
Kris helps BARK on its mission of making dogs as happy as they make their humans by managing strategic partnerships, collaborations, and experiences. Kris founded BARK’s influencer program from the ground up, and has since grown it into a network of over 600 brand ambassadors. While her responsibilities have spanned many areas of the marketing function, she has always focused on creating 1-on-1 relationships with customers and fans of BARK. While not at work Kris enjoys blowing glass, home-brewing beer, and of course, snuggling with Grady.
For more influencer marketing secrets visit https://podcast.babbleboxx.com
Thursday Nov 21, 2019
Go Back to School with College Influencers to Drive Engagement
Thursday Nov 21, 2019
Thursday Nov 21, 2019
Today's guest is Mickey Katz from Campus Commandos. By pulling from his experiences as both an entrepreneur and a consultant Mickey Katz takes a very simplified approach to attacking problems and finding solutions that can be put into action. Startups looking for solutions on strategy, marketing tactics, or simply need a mentor to help them think through problems from a new perspective will find value in a discussion with Mickey.
His career was built in the startup world with a focus in the mobile consumer B2C space targeting college students and universities. He currently acts as the Director of Operations at Campus Commandos and Co-Founder of a revolutionary mobile saas product connecting brands to college students on over 1,000 college campuses called Go Commando App.
Visit https://podcast.babbleboxx.com for more episodes and transcripts.
Thursday Nov 14, 2019
CBD Pioneer Soars By Educating Influencers
Thursday Nov 14, 2019
Thursday Nov 14, 2019
This week's guest on Beyond the Boxx is Emily Loss.
Emily Loss is Manager of Influencer Relations and Social Media Strategy for CBDistillery, the company that is the driving force behind the #CBDMovement™.
She strives to assimilate brand vision and goals with influencer’s voice by pushing boundaries in real-time ad development. Emily has a passion for experience architecture and immersive video, and tries to weave both through all marketing projects that she is a part of. She is passionate about creatively forging emotional connections and authentic relationships between brands and influencers while nurturing online communities and gaining an audience’s trust.
Emily is extremely passionate about holistic healing, and progression of the CBD industry. Her mission is to empower others to heal themselves naturally through accurate information, education and the compelling voices and stories of real human beings.
Thursday Nov 07, 2019
Influencers, Fashion & Ice Cream: The Perfect Match
Thursday Nov 07, 2019
Thursday Nov 07, 2019
Today's guests are Russell Barnett, CMO My/Mo Mochi Ice Cream and
Angie Thomas, Director of Marketing My/Mo Mochi Ice Cream.
Russell Barnett is a creative marketing executive with deep experience in category-creating food and beverage items. He specializes in providing vision, direction and leadership to entrepreneurially spirited brands. After a stint in the advertising business, Barnett was asked to open the US Operation and run marketing for an unknown alcohol beverage, mike’s hard lemonade. During his tenure he took the brand from inception to +$150M in just 5 years.
Barnett then headed marketing for gardein, where the brand grew from ~$30M to a run rate of ~$90M annually before being purchased by Pinnacle Foods PF (NYSE). Additionally, Mr. Barnett held CMO tenure at KeVita which was recently sold to PepsiCo PEP (NYSE). Other career highlights include launching the popular snack brand popchips in the US, Canada and the UK while creating the “popped chip” category. He was also just named one of Forbes’ CMO Next 2019: 50 Game-Changing Marketing Leaders and one of Adweek’s 2019 LA Brand Stars.
Angie Thomas is a results-driven, passionate marketing professional with over ten years of experience in the food & beverage industry. She has driven growth of innovative brands such as 5-hour ENERGY, gardein (NYSE: PF), KeVita (NYSE: PEP), JUST water, and most recently, My/Mo Mochi Ice Cream! Prior to CPG, Angie worked for the New York Yankees. Angie graduated magna cum laude from Syracuse University, where she studied Sport Management at David B. Falk School of Sport & Human Dynamics and Public Communications at S.I Newhouse School of Public Communications. During her tenure at SU, she was a 4-year Division I scholarship student-athlete, 4x All-Academic, and 2x Time BIG EAST Softball Champion Pitcher. Angie was born and raised in New York and currently resides in Los Angeles.
See more episodes at https://podcast.babbleboxx.com
Thursday Oct 31, 2019
Snack Brand Pops with Influencer Marketing
Thursday Oct 31, 2019
Thursday Oct 31, 2019
This week's guest on Beyond the Boxx is Jennifer Santiago, the Vice President of Strategy & Communications at Popchips.
Prior to joining Popchips, she was at the Wonderful Company at Teleflora and POM wonderful. Jennifer has over 10 years of experience in marketing, influencers, events, social/digital and PR.
Thursday Oct 24, 2019
Keeping an Eye on Influencer Trends with Zenni Optical
Thursday Oct 24, 2019
Thursday Oct 24, 2019
This week's episode features Deanna Dawson, Head of Content and Social Marketing at Zenni.com Deanna has been in the social media business since 2010 with Snapfish.com a leading photo eCommerce site and loves the authentic, storytelling nature of Social Media Marketing.
Thursday Oct 17, 2019
Blowing Up The Gaming Industry One Influencer At a Time
Thursday Oct 17, 2019
Thursday Oct 17, 2019
This week's guest on Beyond the Boxx is Andrew Lilien, Vice President of Marketing at TURTLE BEACH CORPORATION.
Andrew Lilien has 20-plus years of brand, consumer and retail marketing experience. During the past eight years with Turtle Beach he’s developed and launched numerous innovative marketing programs, including developing and placing over 20,000 interactive displays globally that increase consumer product trial to drive sell-through at retail.
As Turtle Beach’s Vice President of Marketing, Andrew oversees all retail and consumer facing initiatives, including new product introductions and launches; media campaign planning and execution; brand, trade and digital marketing; communications, social media and events.
Prior to joining Turtle Beach Andrew worked at ESPN, Fleer Trading Cards and National Media Group – a leading sports marketing agency, and has also consulted for Sports Illustrated Kids and Parents Magazine. Andrew holds a Bachelor’s degree in Journalism from The Ohio State University.