Beyond the Boxx

How Event Planning is Changing in a Virtual World

September 3, 2020

The events business has been hit one of the hardest since the pandemic started. To shed some perspective on the industry and how it's changing, I invited Cheryl Gentry from Glow Global Events to join us.

Cheryl Gentry is the Founder and CEO of Glow Global Events.  Named 2019 and 2018 Top People in Events by Bizbash, 2017 Top Influential Women in Meetings and 2017 Brava Award Winner Top Female CEO by SmartCEO Magazine.   In addition to being a leader in the $40-billion event industry , Cheryl is a strategic entrepreneur constantly seeking out innovative opportunities. 

Gentry has been a role model and prominent voice on entrepreneurship. Serving on the boards of Network for Teaching Entrepreneurship (NFTE) and the Kigali Reading Center in Rwanda.  Gentry was inducted into the YWCA/New York City Top Women Executives, received the Howard University Alumni Association Golden Bison Award, the Thurgood Marshall College Fund Outstanding Achievement Award to name a few. She's been featured in O, the Oprah Magazine, Black Enterprise, Huffington Post among others.

Managing a global agency, Gentry travels extensively.  She journeyed to Cuba on a humanitarian mission, summited Mt. Kilimanjaro in 5 days, skydived from 10,000 feet, trekked alongside silverback gorillas in Rwanda, walked with lions in South Africa and swam with dolphins in Mexico.

Glow Global Events, is a Certified Minority Business Enterprise (W/MBE).

About Glow Global Events
Glow Global Events, recently ranked No.145 on Inc. 5000, Fastest Growing Companies in America list, is a New York-based, full-service agency specializing in dynamic, purpose-driven events.  Over the course of more than 20 years, the agency has successfully coordinated meetings, conferences, galas, outdoor events, and other special productions in the U.S., Asia, Africa, and Europe.  Glow Global serves a mix of brands, nonprofits, A-list celebrities and organization including Allianz, Shiseido,  FIFA, PGA and United Way of New York City.

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