Beyond the Boxx
Launching A Company During a Pandemic Isn’t All Fun and Games

Launching A Company During a Pandemic Isn’t All Fun and Games

August 13, 2020

So much has happened since I saw today's guest at Toy Fair 2020. I'm excited to have Rachel Griffin, founder of PlayWise Partners join us to share her industry insights and what it's like to start a business amidst a pandemic.

We discuss here latest venture, Playwise Partners and her advice to people looking to branch out on their own. 

Rachel tells us she got into the toy industry as a fluke when she landed a job working for the creator of the Power Rangers.

Most recently Rachel participated in Sweet Suite, tune in to find out what her experience is like and the benefits of virtual conferences.  We also discuss how to stay top of mind with influencers during these challenging times.

 

 

How to Get Started with Homeschooling featuring Issa Mas

How to Get Started with Homeschooling featuring Issa Mas

July 30, 2020

I met today's guests back in 2013 at BlogHer and she is a pioneer in our space. I'm so pleased to welcome Issa Mas, award-winning writer, influencer, and homeschooling expert who will be sharing her insights on this topic, which I'm sure is top of mind for many parents right now.

 

From her start as a single mom blogger in New York City to winning a Blogher award, Issa is accomplished writer with a lot of information to offer.  She leverages the power of social media, particularly Facebook groups where she founded a Keto group.  

 

Issa doesn't necessarily consider herself an influencer but she definitely knows what she's good at. She tells us how it's important to be both honest and authentic. 

 

If you're curious about what it's like to be a single mom in New York City during these challenging times you won't want to miss this episode of Beyond the Boxx. From her own experiences homeschooling her child, Homeschool Starter Set was born. 

 

Visit https://babbleboxx.com for more influencer marketing insights.

Match.com Falls in Love with Influencer Marketing

Match.com Falls in Love with Influencer Marketing

June 25, 2020

In the world of online dating, Amy Canaday is a PR and marketing pioneer. I know from firsthand experience that Amy is a risk taker who always thinks outside the box. 

This episode of Beyond the Boxx explores the rich history of Match.com, its portfolio of companies and it's love for influencer marketing. You'll also hear how love wins even during a pandemic and how Match.com and its users have embraced video for virtual dating.

 

Miss Megan’s Kindergarten Camp Influences Thousands of Parents and Children

Miss Megan’s Kindergarten Camp Influences Thousands of Parents and Children

June 11, 2020

 

If you' haven't heard of Miss Megan, she stepped onto the scene at the onset of the COVID pandemic and is now delighting and comforting thousands of children and parents around the world.

 

You can join Miss Megan's Kindergarten Camp by joining her Facebook group here: https://www.facebook.com/groups/510772009639053/

 

Miss Megan is a former kindergarten teacher and current preschool assistant, who wanted to help add routine to In this time of uncertainty and little structure. She goes live on Facebook regularly with her morning meetings to get your 3-7 year old’s day started! We will do calendar, counting, days of the week, months of the year, weather, morning message, letter(s) of the day, some guitar playing, and it all ends with a book being read.

 

Erin’s Faces: From Startup to Cult Beauty Brand

Erin’s Faces: From Startup to Cult Beauty Brand

June 4, 2020

Today's guest is a musical theater performer turned makeup artist, and now CEO of the clean and green cosmetic line, Erin's Faces. Erin is not only all hustle, she's all heart, and I'm delighted to have her join us. 

We discuss how Erin went from being a makeup artist to the CEO of the cult beauty brand. I learned it wasn't without flaws. From packaging her products to learning the best way to fill a bottle there was lots to do and she was on her own at the very beginning. There was even the time Erin had to call her Dad for advice to deal with an overstock issue after a deal went south.

Don't know what clean green beauty is? Erin gives us all a primer on The challenge is there aren't any regulations on clean and green beauty so many brands can make claims. For Erin, it's about using plant based ingredients to avoid potentially toxic chemicals that may be harmful. In the early days it was difficult because even if clean beauty products existed they didn't hold up quite as well on the red carpet.

Early on Erin recognized her strengths and rather than try to figure things out at home, her first products all went to the lab for forumulation and testing. When asked if Erin remembered her first sale she recounts a story of returning to her home in Texas to host a party for friends and family to sell $2000 in product to buy a new laptop.

The beauty industry comes with it's own set of challenges that led Erin to question if she was "too heavy" to run a beauty company. Influencers also have their own set of standards when it comes the types of products they will use in the clean and green beauty products. 

From humble beginnings to a blowout during Black Friday Sale, you'll want to hear more about his incredible startup story in the beauty industry. It didn't happen over night and influencer marketing plays a part of their authentic social media strategy you can follow on their Instagram page https://instagram.com/erinsfaces.

 

 

 

Spin Master Toys: Masters Influencer Marketing

Spin Master Toys: Masters Influencer Marketing

May 28, 2020

Today's guest, Brock McLaughlin hails from Toronto, Canada. In his spare time, Brock is a social media influencer, but for full-time, he's a digital marketing manager at Spin Master, one of the leading toy manufacturers.

First we dig into Brock's later ego as Brockstar Gaming and what lured him into social media. Then we discuss his role at Spin Master Toys. Brock does a lot of different things with different brands that fall under his umbrella. From Batman to Bakugan, the Fugglers and more, we hear how much Brock really loves what he does.

It was important to discuss how their marketing efforts shifted during the current health crisis. For many of us we know, it's not all about selling right now. Parents and children are interacting with brands differently now. We hear some great examples of what's working for Spin Master Toys.

Listen in to the full episode to find out how Brock and Spin Master Toys are leveraging influencers to make an impact.

Uncover more influencer marketing secrets and complete transcripts of the episode at https://podcast.babbleboxx.com.

 

Western Digital Embraces Influencer Marketing Globally

Western Digital Embraces Influencer Marketing Globally

March 26, 2020

In a world that is increasingly digitized, data storage, backups, hard disk, cloud storage, devices have become terms and language of necessity. Our guest today, from Western Digital, is Heather Davis, who's going to share with us how influencer marketers not only need and use their products, but how Western Digital itself has embraced influencer marketing as part of their overall marketing process.

 

About Heather Davis Leader of Corporate Communications at Western Digital

 

A 20-plus year veteran of the Public Relations industry, Heather Davis is a seasoned professional who has been with tech storage giant Western Digital for the past 13 years. She leads the development and implementation of strategic and comprehensive PR plans that integrate traditional and social media tactics both globally and in the Americas. In her time at Western Digital, Heather has driven PR campaigns for several consumer tech products from enterprise to smart video, and also launched the company’s first-ever gaming brand, WD_Black. It was with WD_Black that she formally launched the Global Influencer program for Western Digital, an initiative that spans across multiple digital platforms including Twitch and YouTube, and which Heather continues to spearhead.

 

Born and raised in Orange County, CA, Heather now lives in a sleepy beach town (Cardiff-by-the-Sea) in San Diego County, CA with her husband and their two dogs, Boomer and Emma.  She practices Jiu Jitsu and Muay Thai, and in her spare time, runs Cardiff Sweets, a small-batch custom cookie business. 

Get the complete transcript at https://podcast.babbleboxx.com

 

Insights on Events, Influencers & Affiliates with Shawn Collins

Insights on Events, Influencers & Affiliates with Shawn Collins

March 17, 2020

We’re here today to talk about events and affiliate marketing, two topics where Shawn Collins, founder of Affiliate Summit is a pioneer and is here to share his insights.

Shawn is Co-CEO of the Affiliate Summit, the leading industry conference for affiliate marketing, which regularly sells out and features the biggest names in performance marketing.

He is also the Co-Editor-in-Chief of FeedFront Magazine and Founder of GeekCast.fm, a marketing podcast network where he hosts This is Affiliate Marketing.

His book, ‘Successful Affiliate Marketing for Merchants‘ is the best selling book in the space, and it is considered to be required reading by affiliate managers. He wrote the Amazon best-selling book, Extra Money Answer, as well as Affiliate Manager Boot Camp: Recruiting, Educating, and Retaining Affiliates.

Website: https://podcast.babbleboxx.com

iTunes: https://podcasts.apple.com/us/podcast/beyond-the-boxx/id1481895725

Spotity: https://open.spotify.com/show/0UVIN4zEpMmU8XmXNyNFQ0

Stitcher: https://www.stitcher.com/podcast/beyond-the-boxx

How to Create Integrated Campaigns with Long Term Value

How to Create Integrated Campaigns with Long Term Value

March 5, 2020

Shipt is a leading same-day delivery marketplace with personal shoppers who handpick and bring products you want right to your doorstep. We’re here today with Riley Cronin, Director of Influencer Marketing, who’s going to share some insights with us.

Riley Cronin is a seasoned influencer marketing strategist who has built and managed Shipt’s aggressive influencer playbook to support rapid national expansion since 2015. Shipt was acquired by Target in Nov. of 2017 for $550M and continues to grow as a nationally recognized brand. Riley believes in a relationship-first approach and uses next-level connectors to create integrated campaigns with long-term value.

Listen to Beyond the Boxx at https://podcast.babbleboxx.com

Also available on these podcast platforms:

Spotity: https://open.spotify.com/show/0UVIN4zEpMmU8XmXNyNFQ0

Stitcher: https://www.stitcher.com/podcast/beyond-the-boxx

Working With Celebrities to Change Behavior

Working With Celebrities to Change Behavior

February 13, 2020

In the world of publishing content is key, particularly when it is celebrity focused. Today we're going to get the inside scoop from Lindsey Benoit on what it's like to work as a deputy editor in entertainment and partnerships.

Lindsey Benoit O'Connell is the Deputy Editor of Entertainment at Thrive Global and the creator of Happily Imperfect Mama — a lifestyle brand celebrating the amazingly-messy and breathtakingly-chaotic aspects of motherhood. At Thrive, O’Connell is responsible for all of the celebrity and thought leader content; as well as booking and producing Arianna Huffington’s Thrive Global Podcast and talent curation for WaitWhat's Meditative Story podcast.

Prior to her role at Thrive, O'Connell was the Entertainment + Special Projects Director at Hearst booking covers, features, videos and online stories for Cosmopolitan, Women’s Health, Good Housekeeping, Redbook and Woman’s Day. She had worked on major initiatives like Vogue’s Fashion Rocks and Vanity Fair’s Movie’s Rock and launched a passion project while at Good Housekeeping — the GH Lab experiential store in the Mall of America with Amazon. She is an advocate for skin and cervical cancer —as a survivor of both — and speaks out about postpartum anxiety and depression awareness. She works in Soho and lives in Astoria, NY with her husband Brian and her adorable son, Hunter.

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